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September 14, 2021
5:30 pm - 6:45 pm


A Zoom event under Chatham House rule
  • This event has passed.

Digital Transformation

MF Digital: Non-Fiction Written Word

Hosted by:
Peter Lamell
Dianne Jacobs

September 14, 2021 @ 5:30 pm - 6:45 pm


In this book, visionary Silicon Valley entrepreneur Tom Siebel presents a penetrating examination of the new technologies that are disrupting business and government—and how organisations can harness them to transform into digital enterprises. 

The confluence of four technologies—elastic cloud computing, big data, artificial intelligence, and the internet of things—writes Siebel, is fundamentally changing how business and government will operate in the 21st century.

Siebel masterfully guides readers through a fascinating discussion of the game-changing technologies driving digital transformation and provides a roadmap to seize them as a strategic opportunity. He shows how leading enterprises such as Enel, 3M, Royal Dutch Shell, the U.S. Department of Defence, and others are applying AI and IoT with stunning results.

Digital Transformation: Survive and Thrive in an Era of Mass Extinction (Rosetta Books, Simon & Schuster) is the guidebook every business and government leader needs to survive and thrive in the new digital age.

Thomas M. Siebel is CEO of, a leading provider of enterprise artificial intelligence software. A globally renowned leader in information technology, he has been at the forefront of several major innovation cycles, including relational databases, enterprise application software, Internet computing, AI, and the Internet of things. He pioneered the customer relationship management (CRM) category with the founding of Siebel Systems. Recognised by Businessweek as one of the top 25 managers in global business, Thomas Siebel is a three-time recipient of the EY Entrepreneur of the Year award and was named a Glassdoor Top CEO in 2018. He was elected to the American Academy of Arts and Sciences in 2013.

This is essential reading for anyone wanting to better understand new technologies, to know what questions to ask and to know what will drive change in the new information technology economy.

Read the book, come with an open mind, hear differing perspectives and uncover what your fellow readers think.

The Melbourne Forum non-fiction interest group explores contemporary themes through the non-fiction written word.

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